‘Tinder babies’ and the power of connecting people online and offline – TechCrunch

In this episode of Product Hunt Radio, I’m in Los Angeles talking to Brian Norgard and Jeff Morris Jr., both of whom may be indirectly responsible for a generation of “Tinder babies.”

Brian Norgard is an entrepreneur, investor and chief product officer at Tinder. He has worked on a number of other products and was Tinder’s first acquisition. He collaborated with Sean Rad on an earlier app called Chill, which we discuss on the podcast. Brian is also an investor in Lyft, SpaceX and AngelList.

Jeff Morris Jr. is the director of Product for Tinder’s revenue initiatives. He previously worked at Zaarly and has created a number of products, including one stretch over three months where he built and launched three products, reaching the top of Product Hunt. He is also an investor in Lyft, CryptoKitties, Particle, Brat and others.

In this episode:

  • The joy of turning online connections into real-world connections. Jeff is great at this. He once went biking with Lance Armstrong in Hawaii after reaching out to Armstrong on Twitter.
  • How seemingly minor design decisions, like adding a subtle animation to a play button, can “nudge” users into a new pattern of behavior and make products more enjoyable to use.
  • Brian and Jeff discuss the design of Tinder Places, including the thoughtfulness that went into the privacy features of the product, and how they took inspiration from Foursquare.
  • We get nostalgic and discuss some of our favorite products from the past, like Chill and Highlight. They leveraged location on mobile in an attempt to merge the online and offline world.
  • Jeff tells the story of the time he reached out on Twitter about a job opportunity and less than 48 hours later had moved from San Francisco to Kansas City.
  • Why Product Hunt has gained a reputation as a positive, fun and upbeat community and how subtle, very intentional design decisions — like our ridiculous Google Glass-sporting cat — contribute to the community and brand.

Of course, we also chat about some of their favorite products, including messaging apps, trivia games as well as a couple of now-obsolete apps that were onto something at the time but didn’t end up taking off.

We’ll be back next week, so be sure to subscribe on Apple Podcasts, Google Podcasts, Spotify, Breaker, Overcast or wherever you listen to your favorite podcasts.

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