Blizzard vet Heinecke is Square Enix’s new chief marketing officer | Pocket Gamer.biz

Square Enix has a brand new chief marketing officer.

John Heinecke joins from his previous role as VP of global publishing for none other than Overwatch over at Blizzard, per a post on Square Enix’s website

Extensive experience

During his time at Blizzard, he has worked on franchises including Overwatch, Hearthstone, StarCraft 2 as well as several World of Warcraft expansions.

In addition, he contributed to the launch of esports initiative the Overwatch League.

Our sister-site PCGamesInsider.biz has further details.

Editor – PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.



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